http://goldmedalindia.blogspot.com/
I've been working on the Goldmedal brand for some time now. The company manufactures switches and electrical accessories for the Indian market. Although the company has been in this field for the last 30 years and has a fair number of products in the market, it has not been able to create an image for itself.
The management of the company has recognized that fact and with the launch of its latest range of switches and accessories - Curve - is trying to create a sharper image of the company and the new range.
I've conceptualized and written the brochure for the range along with various other marketing collaterals like a corporate diary, the price list for dealers, leaflets for distribution at conferences and events, posters, display boards, etc. I've also co-ordinated their launch events at various cities in India. These are one or two-day events where prominent dealers, architects and distributors of a particular state are invited to an evening of entertainment and product presentations.
This blog is one of the efforts to communicate what Goldmedal, Curve and the company is all about.
I've been working on the Goldmedal brand for some time now. The company manufactures switches and electrical accessories for the Indian market. Although the company has been in this field for the last 30 years and has a fair number of products in the market, it has not been able to create an image for itself.
The management of the company has recognized that fact and with the launch of its latest range of switches and accessories - Curve - is trying to create a sharper image of the company and the new range.
I've conceptualized and written the brochure for the range along with various other marketing collaterals like a corporate diary, the price list for dealers, leaflets for distribution at conferences and events, posters, display boards, etc. I've also co-ordinated their launch events at various cities in India. These are one or two-day events where prominent dealers, architects and distributors of a particular state are invited to an evening of entertainment and product presentations.
This blog is one of the efforts to communicate what Goldmedal, Curve and the company is all about.